You want to keep your community running smoothly. But if people don’t know about your car business, how will they know to bring their vehicles in for maintenance!? When you’re ready to spread the word about your amazing services, here are five marketing tips for your car business.
Use print marketing materials
It might be the digital age, but print materials are still a viable way to market your business. Rather than requiring people to log into a social media platform or type in the right search query to find your content organically, your print ads can catch them as they go about their day in the real world.
Another benefit to using print materials is that you can localize your marketing efforts. Internet-based marketing reaches a global audience, but what good does that do for your car business? Someone from another state or country likely won’t travel that far just for a tune-up — even if you are the best.
With print materials, you can place your ads in a specific location. Only people in that area will see them, ensuring you’re reaching only potential customers inside your service area.
However, for print marketing materials to work, your flyers need to capture the attention of any passersby. And since you’re busy fixing cars all day, you likely don’t have time to design eye-catching graphics from scratch. That’s where templates come in.
There are thousands of free car flyer templates available online from websites like Poster MyWall. Simply log in, choose the template that best fits your brand, customize the information, and you’re ready to print. You can also save your flyers as JPEG or PNG files to upload to your website and social media accounts.
Engage with your followers on social media
Every marketer knows that social media is an effective way to reach a lot of people at little to no cost. With over 5 billion active users, there’s a good chance that most of the people in your community regularly log into at least one social media platform regularly.
However, with that many active users, there’s a lot of competition for attention out there. If you want your content to stand out, it has to be great! Post plenty of images and videos of all the interesting car projects going on at your shop and what your team can do. By posting regularly, you can keep your shop top-of-mind for anyone looking for car maintenance.
Run some social media ads
The problem with social media is that only your followers see your posts. If you want to expand your marketing reach, you might need to go beyond the typical posts. Running social media ads is an effective way to expand your marketing reach to a new audience.
For a small fee, the social media platform will promote your post to an audience of your choice. And the best part is that you get to pick how much to pay, keeping your marketing expenses well within budget. Social ads are the quickest way to get your advertisements in front of thousands of new people in your community.
Harness the power of email marketing
Email might be the oldest form of internet communication. But just like a classic car, it never goes out of style. In fact, email is one of the most cost-effective forms of marketing today with an average return of $36 for every $1 spent!
Email marketing is especially effective for any business that provides recurring services. You know, like car maintenance! Your customers will need their cars serviced at regular intervals, and if you can remind them with a well-timed email, there’s a good chance they’ll visit your shop whenever they need an oil change, new tires, or any other type of repair work.
Most marketing professionals suggest sending between three and five emails per week to keep your brand top of mind. If anyone in your contact list needs vehicle work, you want your business’s name to be the first thing they think of.
Boost your website SEO
Before they go to a business, most consumers start looking for the perfect product or service online. In fact, 51% of consumers research a product or service on Google before making a purchase. And if someone goes online and searches for “car business near me,” you want your shop to show up right at the top of the results.
The best way to climb the search engine rankings is with search engine optimization (SEO). SEO is a way to optimize your website to make it easy for search engines to find information. The easier it is for search engines to find information, the more they’ll show it off in the results list.
Here are a few SEO tips to get your website to climb the search engine results page (SERP):
- Use proper header tags
- Fill your website with high-quality content
- Ensure fast load times
- Use plenty of internal and external links
You should also claim your Google My Business page, which is a great way to boost local SEO, meaning more people in your local area will see your business in search results. And even better, it’s completely free!
Take your car business to the next level
Everyone needs vehicle maintenance. Make sure they come to your car business with an effective marketing campaign. Start with eye-catching car flyers, engage with followers on social media, run some social ads, send plenty of emails, and work on your website’s SEO.
When all your marketing efforts work together like a well-oiled machine, you can quickly take your car business to the next level in your local community.
